For this, we outfitted the car with LED monitors that ran off the car’s own power. They made the car into a live billboard with content fed via a web portal. This allowed Rethink to display a feed of interesting facts via infographics on the outside of the car. We also gave Tanner a laptop and an LTE rocket stick to engage with people online.
The Month In a Car campaign was created to draw awareness to the three month long MOVE Expo (June 30-Oct 28, 2012) housed at historic Evergreen Brick Works. MOVE is presented by Evergreen in collaboration with Institute without Boundaries, to explore the past, present and future of urban transportation in Toronto, and around the world.
Working with Rethink, we provided production support and digital expertise to the Evergreen Month In a Car project. First, we outfitted a Honda Insight, supplied by Autoshare, with Go Pro cameras for additional in-car camera coverage from the car-bound spokesman, Tanner Zurkoski. Brett Blackwell, as Director/DP, provided out of car coverage of Month In a Car events, such as the launch on June 26th at the Evergreen Brickworks. Brett also edited a project wrap up video for the web.
